"World-class corporations trust Brian Mundy as their go-to pricing guru. In his book, Priced to Sell, Mundy reveals the secrets to driving unprecedented revenue and margin growth by listening to your customers and capturing the full value of your product and service offering. This highly readable guide is perfect for companies wanting to stop leaving money on the table and start maximizing their profit potential."

-          Ashley Reid, CEO (Healthcare)

"If you are in the C-Suite, Sales, or new to Pricing, Price to Sell is a great introduction into this world. Brian has taken his years of experience and crafted a blueprint that aligns Sales and Pricing while giving practical guidance in building a comprehensive strategy. Priced to Sell simplifies complex pricing fundamentals using a combination of real scenarios, current business cases, and fun hypotheticals that make sense! As a Pricing Practitioner for over 25 years, I have always maintained that a pricing strategy is only as effective as the Sales Team's ability to execute it; Brian pulls this together in a thoughtful and engaging way."

-          Jim Broderick, VP, Pricing (Manufacturing)

"Brian Mundy has made a lot of companies a lot of money with his ideas. His multidisciplinary approach - everyone is in pricing - provides a roadmap to align your company around a smarter approach to profit growth."

-          Stephen Haggett, VP, Revenue Management (Information Management)

"Brian Mundy has written a clear and compressive book on pricing. With many years working hands-on helping businesses improve pricing, Brian brings his deep and practical experience to life in examples and cases throughout the book. The book reviews a broad set of pricing topics, including pricing and sales organization alignment, the change management needed to improve pricing, and enabling pricing improvement through technology. A must-read for practitioners and consultants working on price improvement. Excellent!"

-          Christopher Provines, author of "Strategic Pricing for Medical Technologies" and "Healthcare Value Selling"